Contact

What

A variable linked to an individual contact. The value persists across flows and updates as the contact’s data changes.

Why

Use them to store information about a contact—like their name, email, preferences, or purchase history.

How to use

• Set or update them via flows or imports.

• Access them with {{contact.variableName}}.

Example

If a contact has contact.firstName = Sarah, you can personalize a flow step with:

Hi {{contact.firstName}}, your order has shipped!