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Hoodle offers a flexible way to work with data, automation, campaigns, and tracking.

To avoid overly complex flows and to maximize reusability, we recommend creating automations that handle specific actions. If you are a developer, you can think of an automation as similar to a function: reusable, modular, and easy to update.

Example: Send a Discount

Instead of building a long campaign flow with conditions (e.g., validating the user’s language and branching into multiple channels like email, SMS, or push), you can create a dedicated automation called SendDiscount.

This automation could accept properties such as:

• discount

• expiration

From other automations or campaigns, you can simply call the track SendDiscount with values like:

• discount = 20

• expiration = Dec 31, 2025

Why this is useful

• Centralized logic → If you ever need to change the flow (for example, update the message design or add a new channel), you only need to edit it once in the SendDiscount automation, rather than in every campaign.

• Easier A/B testing → You can test different versions of the discount flow in one place without editing multiple campaigns.

• Consistency → All campaigns calling SendDiscount will behave the same way, ensuring a uniform experience for your users.